Song for Company Vision

SONG FOR COMPANY VISION

Modern Production • Sep 2025

Role

Producer, Vocalist

Technical Stack

Ableton Live, Afrobeat Percussion

Focus

Brand Identity, Rhythmic Groove

The Concept: The objective of this production was to translate the vibrant, celebratory spirit of Atlantis, Paradise Island into a modern musical composition. I chose an Afrobeat style to capture the warmth and movement of the destination, aiming to evoke the excitement and liberation of a vacation through rhythm and sound.

The Process: Set in C Major at 100 BPM, the track is built on a bright, uplifting chord progression and a deep, danceable bass line. To anchor the track in its brand identity, I recorded a custom vocal sample of myself saying "Atlantis," which was then processed and looped into a recurring rhythmic hook. This vocal element serves as a narrative thread throughout the track's structure, moving seamlessly from intro through chorus and verse to a high energy final chorus.

The Challenge: The primary goal was to create a piece that felt like a professional brand asset rather than a generic loop. By focusing on authentic Afrobeat percussion patterns and clinical frequency management in Ableton, I was able to maintain a constant sense of forward motion. The result is a polished, melodic arrangement that balances commercial appeal with an honest, joyful energy.